1. WORK-LIFE INTEGRATION AMONG MOMPRENEURS IN VELLORE DISTRICT: AN ANALYSIS OF CHALLENGES AND COPING STRATEGIES
Dr. M. MANO – Thiruvalluvar University, Serkkadu.
Page No : 1-13
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265400
2. NEW INVESTMENT PATTERN OF VIRTUAL & DIGITAL ASSETS AND BLOCK CHAIN TECHNOLOGY
Dr. M.KALAIYARASU, Dr. A. RAJANBABU – Thiruvalluvar University, Serkadu, Vellore., Vel Tech Ranga Sanku Arts College, Avadi, Chennai – 62.
Page No : 14-21
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265401
3. A STUDY ON THE FACTORS INFLUENCING THE USAGE OF DIGITAL BANKING PRODUCTS IN THE INDIAN OVERSEAS BANK WITH REFERENCE TO VELLORE CITY
Dr.V. Gunasekaran – Voorhees College, Vellore.
Page No : 22-34
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265402
4. ASSESSING THE IMPACT OF ECONOMIC INDICATORS ON TECH ENTREPRENEURSHIP: A STUDY FROM VELLORE DISTRICT
Dr. C. RAJESH – Voorhees College, Vellore-1.
Page No : 35-49
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265403
5. EXPLORING THE NEXUS BETWEEN ECONOMIC INDICATORS AND TECH ENTREPRENEURSHIP: INSIGHTS FROM RANIPET DISTRICT
Dr. M. Thirunavukkarasu – Muthurangam Govt. Arts College(A), Vellore.
Page No : 50-62
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265404
6. EXPLORING THE IMPACT OF SOCIAL MEDIA ON CONSUMER PERCEPTION AND PURCHASE INTENTIONS: A STUDY OF VELLORE CITY
M. Amirtha, Dr. K. Udayakumar – Muthurangam Govt. Arts College (A), (Affiliated to Thiruvalluvar University).
Page No : 63-74
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265405
7. CONSUMER TRUST AND BRAND LOYALTY IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA PLATFORM IN VELLORE DISTRICT
I EBENEZER NESAKUMAR, Dr. S. KAYALVIZHI – Muthurangam Govt. Arts College (A), (Affiliated to Thiruvalluvar University).
Page No : 75-86
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265406
8. CONSUMER SATISFACTION TOWARDS ONLINE GROCERY PRODUCTS: AN EMPIRICAL STUDY OF RANIPET DISTRICT
M. Mohanraj, Dr. K. Udayakumar – Muthurangam Govt. Arts College (A), (Affiliated to Thiruvalluvar University).
Page No : 87-97
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265407
9. ANALYSING THE EFFECTS OF SOCIAL MEDIA MARKETING ON E-COMMERCE PURCHASE IN VELLORE DISTRICT
Dr. M. Nalini
Page No : 98-111
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265408
10. EFFECT OF MOTIVATION ON EMPLOYEE’S PRODUCTIVITY
MOHAMMED NABEEL N and Dr. A SANKAR – Sacred Heart College (Autonomous) Tirupattur, Affiliated to Thiruvalluvar University.
Page No : 112-127
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265409
11. Emotional Labour and Faculty Wellbeing in Higher Education in the Digital Era: A Conceptual Framework
Nabila Parveen, Dr. P. Rajeswari – Auxilium College (Autonomous), Vellore, Affiliated to Thiruvalluvar University, Vellore, Tamil Nadu, India.
Page No : 128-137
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265410
12. “OCCUPATIONAL STRESS DYNAMICS OF BANK EMPLOYEES IN THE ERA OF ROBO-ADVISORS AND WEALTH MANAGEMENT PLATFORMS”
Siriya .M, Dr. S. Renuga Devi – Auxilium College (Autonomous), Vellore-632006, Affiliated to Thiruvalluvar University Serkadu, Vellore, Tamil Nadu India.
Page No : 138-149
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265411
13. INVESTIGATING THE ROLE OF TELEGRAM AND ITS IMPACT ON COHESION AND DIGITAL COMMUNITIES
Dr. S. Vani, Dr. S. Rani – Voorhees College, Vellore., Arignar Anna Govt. Arts College for Women, Walajapet, Ranipet District.
Page No : 150-160
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265412
14. THE IMPACT OF FINTECH ON STOCK MARKET INVESTMENT: OPPORTUNITIES AND CHALLENGES
Dr.P.Suresh, Mr.S.Ganapathy – Dr.MGR Chockalingam Arts College, Arni, Thiruvannamalai District, Tamil Nadu, India.
Page No : 161-174
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265413
15. MACHINE LEARNING AND ITS ROLE IN ENHANCING CONSUMER PURCHASE DECISIONS WITH REFERENCE TO CHENGALPATTU DISTRICT, TAMILNADU
Dr.R.RETHINA BAI – S.I.V.E.T College, Gowrivakkam, Chennai -73.
Page No : 175-185
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265414
16. A STUDY ON SOCIAL MEDIA’S INFLUENCE ON MARKETING TRENDS IN RANIPET DISTRICT
J. ARCHANA, Dr. A. GNANAVEL – Voorhees College, Vellore (Affiliated to Thiruvalluvar University, Vellore).
Page No : 186-195
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265415
17. A STUDY ON BANKING SERVICES IN THIRUVANNAMALAI DISTRICT: A PERSPECTIVE OF RURAL AND URBAN CONSUMER BEHAVIOUR
Mr.S.Nandakumar, Dr.P.Ramalingam – Arignar Anna Government Arts College, Cheyyar,Thiruvannamalai District, Tamil Nadu, India.
Page No : 196-209
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265416
18. OCCUPATIONAL GRATIFICATION AND JOB SATISFACTION IN THE LEATHER INDUSTRY: AN EMPIRICAL ANALYSIS OF EMPLOYEES IN VELLORE DISTRICT
D. Raja Lakshmi, Dr. J. Siva Kumar – Annamalai University.
Page No : 210-221
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265417
19. “A STUDY ON CRISIS MANAGEMENT AND MARKET RECOVERY THROUGH SOCIAL MEDIA COMMUNICATION.”
Dr. S.L.Sobiya, Dr. Hari Kumar A – B.S.Abdur Rahman Crescent Institute of Science and Technology.
Page No : 222-228
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265418
20. SOCIO-ECONOMIC EMPOWERMENT OF RURAL WOMEN: AN EMPIRICAL STUDY IN VELLORE DISTRICT
D. RAJAKUMARI, Dr. A. GNANAVEL – Voorhees College, Vellore (Affiliated to Thiruvalluvar University, Vellore).
Page No : 229-242
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265419
21. DATA ANALYTICS IN STOCK PREDICTIONS IN INDIA
Dr. T. Sagaya Mary and Ms. K. S. Sasikala – Auxilium College (Autonomous), Gandhi Nagar, Vellore, Tamil Nadu, India.
Page No : 243-253
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265420
22. IMPLEMENTING REINFORCEMENT LEARNING ALGORITHMS FOR OPTIMIZED TRADING MARKET STRATEGIES
Dr. R. DHARMARAJ – Sri Bharathi Women’s Arts & Science College, Kunnathur, Arni, T.V. Malai Dist.
Page No : 254-267
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265421
23. EXPLORING THE SOCIO-ECONOMIC STATUS OF RURAL WOMEN PARTICIPATING IN SELF-HELP GROUPS: ASTUDY OF KATPADI TALUK
Dr. T. DHAYALAN – Voorhees College, Vellore-1.
Page No : 268-281
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265422
24. IMPACT ON ROBO – ADVISORS ON WEALTH MANAGEMENT- OVERVIEW
Dr.J.RAMANI – SSKV College of Arts and Science for Women, Kanchipuram.
Page No : 282-288
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265423
25. STUDY ON TAX PROFESSIONALS INSIGHT OF AI IN TAXATION
Sharon Sweet Rose. S, Dr. Anitha Alice . E – Auxilium College (Autonomous), Vellore (Affiliated to Thiruvalluvar University, Serkadu, Vellore.
Page No : 289-299
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265424
26. A STUDY ON PROBLEMS FACED BY LEATHER INDUSTRY IN RANIPET DISTRICT WITH INSIGHTS INTO SUSTAINABLE INVESTING FOR ENTREPRENEURS
P.Ranjani Monisha, Dr. Lt. C. Gnanlin Shiny – Voorhees College,Vellore (Affiliated to Thiruvalluvar University, Vellore).
Page No : 300-305
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265425
27. A STUDY ON DIGITAL CONSUMER BEHAVIOUR AND SAFETY MEASURES AMONG STUDENTS USING E-COMMERCE PLATFORMS IN VELLORE DISTRICT
Gowri Manogari. G, Dr.Anitha Alice. E – Auxilium College (Autonomous), Gandhi Nagar, vellore, Affiliated to Thiruvalluvar University.
Page No : 305-313
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265426
28. E-TRADING PLATFORMS AND INVESTMENT DEMOCRATIZATION IN INDIA
Dr. T. Sagaya Mary and Ms. K. S. Sasikala – Auxilium College (Autonomous), Gandhi Nagar, Vellore, Tamil Nadu, India.
Page No : 314-326
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265427
29. SHAPING TEACHERS FOR GENERATION ALPHA AI READINESS AND THE FUTURE OF SUSTAINABLE EDUCATION
M. Karthika, Dr. P. Rajeswari – Auxilium College (Autonomous), Vellore, Affiliated to Thiruvalluvar University, Vellore, Tamil Nadu, India.
Page No : 327-335
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265428
30. A STUDY ON THE WORKING AND ACHIEVEMENTS OF SMALL INDUSTRIES DEVELOPMENT CORPORATION LTD
Dr. D. JESUDOSS – Dr. E.K. Suresh College of Arts and Science Erumanur Road, Virudhachalam.
Page No : 336-347
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265429
31. PREFERENCE AND SATISFACTION OF SHORT-TERM INVESTMENT BEHAVIOUR AMONG SOFTWARE EMPLOYEES IN BENGALURU
Dr. R. ANANDARAMAN, Mr. G. RATHISH – Dr. R. K. Shanmugam College of Arts and Science Indili, Kallakurichi, Tamil Nadu, India.
Page No : 348-362
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265430
32. STOCK MARKET VOLATILITY – A STUDY ON INDIAN STOCK MARKET
Dr. P. Dhanasekaran – Nehru Memorial College (Autonomous), Puthanampatti,Affiliated to Bharathidasan University, Tiruchirappalli District, Tamil Nadu, India.
Page No : 363-370
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265431
33. SOCIAL MEDIA INFLUENCE ON INVESTMENT DECISIONS: IMPLICATIONS FOR STOCK MARKET GROWTH AND ENTREPRENEURIAL INNOVATION
Mrs. Sri Deepa K.G.S, Dr. S. Vani – Voorhees College, Vellore.
Page No : 371-379
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265432
34. EXPLORING BEHAVIORAL BIASES IN DIGITAL FINANCE: EFFECTS ON DECISION-MAKING, FINANCIAL INCLUSION AND CONSUMER PROTECTION WITH SPECIAL REFERNCE TO CHENNAI CITY.
Mr. SARAVANAN N, Dr. RAMARAJAN R – Veltech Ranga Sanku Arts College, Avadi, Chennai-62.
Page No : 380-391
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265433
35. THE ROLE OF SOCIAL MEDIA IN SHAPING INVESTOR BEHAVIOR: EVIDENCE FROM STOCK MARKET ADVANCES AND STARTUP GROWTH
B.Jenny Marx, Dr. S. Vani – Voorhees College, Vellore.
Page No : 393-401
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265434
36. A STUDY ON OUT PATIENTS PREFERENCE AND SATISFACTION TOWARDS THE SERVICES QUALITY OF THE HOSPITALS: VELLORE DISTRICT
T.BALAMURUGAN, Dr. C. Dhayalan – Voorhees College, vellore.
Page No : 402-413
DOI:10.0014.MSJ.2025.V14I10(s).0086781.265435