Mukt Shabd Journal
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ISSN NO : 2347-3150

Impact Factor : 4.6

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Impact Factor : 4.6

1. THE PREDATORS ASSUAGE TO THE PREY – THE EFFECTIVENESS OF CSR INITIATIVES OF COMPANIES IN KERALA
    Prof. Shiny Salam, Dr. Shehnaz  S. R, Dr. Suresh Kumar. S - TKM College of Arts & Science, Kollam, Affiliated to University of Kerala., 

    Bhavan’s College of Arts and Commerce, Kakkanad, Kochi Affiliated to Mahatma Gandhi University
    Page No : 1-9
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1700

 

2. Green Transition in Financial System: Opportunities and Implementable Actions in the Indian Scenario
    Anupama S, Faculty -  Loyola College of Social Sciences, Trivandrum
    Page No : 10-14
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1701

 

3. A STUDY ON THE GREEN MARKETING INITIATIVES IN AUTOMOBILE INDUSTRY: CONSUMER BASED ANALYSIS.
    Dr.U.Abdul Khalam, Kaveri S - Iqbal College Peringmmala., University of Kerala.
    Page No : 15-23
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1702

 

4. Environmental CSR practices pre and post implementation of Companies Act 2013
    Dr. Anoop Scaria - Vimal Jyothi Institute of Management & Research, Chemperi PO, Kannur, Kerala.
    Page No : 24-30
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1703

 

5. Green Accounting: The Trajectory TowardsSustainable Development
    Dr.Kishore.H - Mahatma Gandhi College, Thiruvananthapuram
    Page No : 31-34
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1704

 

6. A STUDY ON THE AWARENESS OF STUDENTS TOWARDS GREEN MARKETING
    Dr Nimi Dev R - Government College for Women, Trivandrum
    Page No : 35-41
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1705

 

7. GREEN INVESTMENTS - OPPORTUNITIES AND CHALLENGES
    Dr.Reshmi R Prasad - All Saints’ College, Thiruvananthapuram.
    Page No : 42-47
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1706

 

8. GREEN TECHNOLOGY BUILDING AS A PART OF GREEN BUSINESS PRACTICE
    Dr. Swapna K Cherian, Dr. John T Abraham - MSM College, Kayamkulam, Kollam., Bharata Mata College, Kochi, Ernakulam.
    Page No : 48-53
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1707

 

9. A STUDY ON CUSTOMER’S LEANING ON PREVALENT DIGITAL PAYMENT APPLICATIONS IN MOBILE WALLET
    Meera Bhaskaran, Dr. Kumari.V.K.Shyni - Iqbal College, Trivandrum, Kerala.
    Page No : 54-63
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1708

 

10. TOURISM DEVELOPMENT IN KERALA DESTINATIONS THROUGH THE GREEN PRACTICES
     Mumthas S, Dr. T. Rajesh - Mannaniya College of Arts & Science, Pangode, Trivandrum., Government College, Ambalappuzha.
     Page No : 64-68
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1709

 

11. GREEN BANKING PRACTICES IN THE INDIAN BANKING SYSTEMA CONCEPTUAL FRAMEWORK
     Sunitha Nair A., Dr. Resia Beegam S. - University of Kerala.
     Page No : 69-71
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1710

 

12. Green Marketing of Agri -Products and Supporting Mechanism by Government
     Vishnu R Nair, Aswathy R V - Institute of Management in Government, University of Kerala, Kariavattom
     Page No : 72-77
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1711

 

13. CORPORATE SOCIAL RESPONSIBILITY AND THE ENVIRONMENT: MOVING BEYOND CORPORATE PHILANTHROPY TO CORPORATE

     ACCOUNTABILITY
     Dr. Rita Latha D’couto - St.Joseph’s College for Women, Alappuzha
     Page No : 78-88
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1712

 

14. SUSTAINABLE DEVELOPMENT OF MSME CLUSTERS: AN INDIAN PERSPECTIVE
     Ananthu S. R - Mar Ivanios College (Autonomous), Trivandrum.
     Page No : 89-92
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1713

 

15. PROSPECTS AND CHALLENGES OF GREEN PRACTICES IN HEALTH CARE SECTOR IN KERALA
     Bency Johnson - Christian College, Kattakada, Trivandrum.
     Page No : 93-96
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1714

 

16. CSR Initiatives –Knowing the Interventions that Matter
     Dr. Tom Antony, Dr. Gabriel Simon Thattil - SB College, Changanassery., University of Kerala, Karyavattom, Trivandrum.
     Page No : 97-102
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1715

 

17. CERTAIN PREDICTIVE DETERMINANTS OF DIGITAL FINANCIAL INCLUSION PRACTICES IN KERALA
     Gopika C. G, Dr. Biju A.V - Government College for Women, Trivandrum.,  Government College, Nedumangad.
     Page No : 103-109
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1716

 

18. IMPACT OF INNOVATIONS IN TELECOM INDUSTRY ON GREEN BUSINESS PRACTICES AND ENTREPRENEURSHIP
     S. Jyothi Sankar, K. S. Chandrasekar - IMK, University of Kerala, Karyavattom, Trivandrum.
     Page No : 110-116
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1717

 

19. Green Finance in India and China: A Comparative Analysis
     Kavya Shabu, Dr. R. Vasanthagopal - University of Kerala
     Page No : 117-122
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1718

 

20. Agricultural Insurance in Kerala - An Evaluative Study of Crop Insurance
     Shiyas I S, Dr Suleena V S - Institute of Management in Government, University of Kerala., St Josephs college for women, Alappuzha
     Page No : 123-129
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1719

 

21. Startup Financing Alternatives - Pressing the Right Buttons for a Smoother Riding
     Lekha Kasmir - Government College for Women, Thiruvananthapuram
     Page No : 130-135
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1720

 

22. THE STUDY OF GREEN SOUVENIR TOURISM INDUSTRY OF KERALA
      Naja B - SN College Kollam University of Kerala
      Page No : 136-139
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1721

 

23. CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
      Athullya K Sodaran - University of Kerala, Karyavattom Campus, Trivandrum.
      Page No : 140-148
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1722

 

24. ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY – A CASE STUDY
      Dr. Sangeetha Vincent - Fatima Mata National College (Autonomous), Kollam.
      Page No : 149-154
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1723

 

25. A STUDY ON THE CUSTOMERS’ AWARENESS ON GREEN BANKING INITIATIVES WITH SPECIAL REFERENCE TO CENTRAL BANK

      OF INDIA, ALOOR BRANCH, KANNIYAKUMARI DISTRICT
      Dr. V. Soniya, Dr. K. Meena - Sree Ayyappa College for Women, Chunkankadai, Kanniyakumari.
      Page No : 155-164
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1724

 

26. GREEN BANKING INITIATIVES IN KERALA: OPPORTUNITIES AND CHALLENGES
      Misha. V - Sree Narayana College, Kollam
      Page No : 165-170
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1725

 

27. GREEN BANKING –AN INITATIVE FOR SUSTAINABLE DEVELOPMENT
      Sofia Ahmed Sait, Dr. Shehnaz S R - Government Arts College, Trivandrum., TKM College of Arts & Science.
      Page No : 171-178
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1726

 

28. CUSTOMERS’ AWARENESS TOWARDS GREEN BANKING PRACTICES OF STATE BANK OF INDIA WITH SPECIAL REFERENCE TO

      ALAPPUZHA DISTRICT
      Sreeja Devi.V.M - MSM College, Kayamkulam
      Page No : 179-183
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1727

 

29. CARBON CREDIT- A FRUIT FROM HOT
      Dr.Rinku Babu, Dr.S.Vishnu - S.N.College, Sivagiri, Varkala, Trivandrum.,  S.N.College, Chathannoor
      Page No : 184-190
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1728

 

30. Gender discrimination – A Study on the Issues faced by Women Journalists
      Kavitha L, Dr. Dileep AS - MMNSS College, Kottiyam.
      Page No : 191-196
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1729

 

31. CONCEPTUAL ANALYSIS OF GREEN FINANCING WITH REFERENCE TO CONTRIBUTIONS BY HOUSEHOLDS
      Mr. Rajesh A, Dr. Arun Lawrence -  Mar Ivanios College (Autonomous), Affiliated to University of Kerala, Thiruvananthapuram, Kerala
      Page No : 197-202
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1730

 

32. TRENDS AND PATTERN OF PERFORMANCE OF MSMES IN KERALA –AN ANALYTICAL STUDY OF NEWLY REGISTERED UNITS
      Gayathry Devi S, Dr. Reshmi R Prasad - MG College, Thiruvananthapuram, Kerala., All Saints’ College, Thiruvananthapuram, Kerala.
      Page No : 203-208
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1731

 

33. TRANSFORMATIVE GREEN MARKETING: BARRIERS AND OPPORTUNITIES
       Jyothi Maria Johny, Jincy Johny - University of Kerala., St. Thomas College, Palai.
       Page No : 209-212
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1732

 

34. AN ANALYTICAL STUDY OF GREEN BUSINESS PRACTICES IN INDIA
      Keerthi Krishna M, Parvathy R Nair - NSS College, Pandalam., Government Arts College, Thycad.
      Page No : 213-218
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1733

 

35. Role of state public enterprises in the digital world
      Mathews John - Government Arts College, Thiruvananthapuram.
      Page No : 219-223
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1734

 

36. Factor Analysis of Food Manufacture’s Waste Management Behaviour: A Study from the perspective of Indian Food Industry.
      Vishnu NS - Rajagiri College of Social Sciences(Autonomous), Kalamasseri, Cochin, Kerala.
      Page No : 224-228
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1735

 

37. CONSUMER PERCEPTION TOWARDS GREEN PRODUCTS IN THIRUVANANTHAPURAM
      Adarsh.K.B, Dr Pradeep Kumar N - University of Kerala., MG. College, Thiruvananthapuram.
      Page No : 229-233
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1736

 

38. GREEN INITIATIVES IN CORPORATE GOVERNANCE
      Arun V.V, Dr. K.S. Suresh Kumar - University of Kerala, Trivandrum., University of Kerala.
      Page No : 234-239
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1737

 

39. VENTURE CAPITAL: INDIAN PERSPECTIVE
       B.M. Hariharan, NimmyV .U - Annamalai University, Sri Vidya Institute of Management Studies,Puttur., Dr.Palpu College of Arts and

       Science, Pongode, Puthussery.
       Page No : 240-243
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1738

 

40. AN EXPLORATORY APPROACH INTO ENVIRONMENTAL ACCOUNTING
       Balambika T. A, Dr. S. Jayadev - SDV College of Arts & applied Science, Alleppey., M G College, Kesavadasapuram, Thiruvananthapuram.
       Page No : 244-247
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1739

 

41. MARKETING STRATEGIES IN KERALA ECOTOURISM
      Mr. Balamuraly B - Mar Ivanios College (Autonomous), Thiruvananthapuram.
      Page No : 248-254
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1740

 

42. Going Green – A Sustainable and Responsible Investing Pattern
      Bindhya.M.S - M.S.M.College, Kayamkulam
      Page No : 255-260
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1741

 

43. Sustainable Environment – An Essential Prerequisite for Life on Earth_Case Study of Kerala
      Dr.Indu Vijayan - Bishop Jesudasan CSI Arts and Science College, Mulayar
      Page No : 261-264
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1742

 

44. PRODUCER LIMITED COMPANIES IN INDIAN PRIMARY SECTOR – POTENTIAL AND CHALLENGES
      Gopish G, Aneesh A. S, Dr. B. Gopakumar - University of Kerala.,  NSS college, Nilamel., NSS college, Pandalam.
      Page No : 265-278
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1743

 

45. ETHICAL BANKING FOR GREENING THE BLUE
      Ms. Irene Elsa Mani - All Saints’ College, Trivandrum.
      Page No : 279-281
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1744

 

46. FINANCIAL ACCOUNTING OF ENVIRONMENT: A DISTINCT APPROACH FROM CSR
      Jishnu V. V - KSMDB College, Sasthamcotta, Research Centre, University of Kerala
      Page No : 282-285
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1745

 

47. PERCEPTION OF CONSUMERS TOWARDS GREEN MARKETING IN INDIA
      Jubilie S.V - S. N College, Sivagiri, Varkala, University of Kerala.
      Page No : 286-292
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1746

 

48. Consumer Awareness on green products – A study with reference to Udupi city
      Mavy Miranda, Dr. Umesh Maiya - Government First Grade College & Centre for P.G. Studies, Thenkanidiyoor, Udupi
      Page No : 293-301
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1747

 

49. A STUDY ON GREEN ENTREPRENEURSHIP AND SUSTAINABLE ENVIRONMENT
      Merlin K. Joseph - St. Xavier’s College, Thumba, Trivandrum, Kerala.
      Page No : 302-308
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1748

 

50. EXIGENCY OF DIGITAL FINANCIAL LITERACY IN GREEN BANKING
      Micheal Solomon L - Mar Ivanios College (Autonomous), Thiruvananthapuram, Kerala
      Page No : 309-317
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1749

 

51. Payment of GST – An Overview
      Prabisha.A.T - Malabar Christian College, Kozhikode.
      Page No : 318-324
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1750

 

52. The impact of Green banking management practices of public and private sector banks in Kerala on post Demonetization.
      Sajeev kumar B, Dr. S Priya - MG College, Trivandrum
      Page No : 325-333
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1751

 

53. An Insight into Talent Management: A Review
      Shameer T, Dr. Biju S.K - Government Arts College, Thiruvananthapuram
      Page No : 334-339
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1752

 

54. GREEN INVESTMENT PERCEPTION OF WOMEN IN ORGANIZED AND UNORGANIZED SECTOR IN KERALA
       NANDU S. S, Dr. ARUN LAWRENCE - Mar Ivanios College (Autonomous), Thiruvananthapuram, Kerala, University of Kerala
       Page No : 340-346
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1753

 

55. Green Banking in India: A Study on Various Strategies Adopted by Banks for Sustainable Development
       Shamna H - MSM College, Kayamkulam, Kerala.
       Page No : 347-350
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1754

 

56. Role of Green Marketing in satisfying the customers and its impact on environmental safety
      Urvasi.S, SilpaSasankan - S.D.College, Alappuzha., Sree Narayana College for Women, Kollam
      Page No : 351-355
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1755

 

57. GREEN BUSINESS PRACTICES AND TOTAL QUALITY MANAGEMENT (TQM) IN PHARMACEUTICAL INDUSTRY
      N. Nahas, K. S. Chandrasekar - IMK, University of Kerala, Karyavattom, Trivandrum.
      Page No : 356-364
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1756

 

58. AN OVERVIEW OF ECO- FRIENDLY ONLINE MARKETING IN KERALA
       Nishad N.K - Christian College, Kattakada.
       Page No : 365-368
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1757

 

59. A STUDY ON WORK –LIFE BALANCE AND JOB SATISFACTION AMONG FEMALE EMPLOYEES AT AUTOMOBILES SECTOR
      Aravind M Nair, Jobingilbert - Annamalai University, Annamalai Nagar, Tamilnadu.
      Page No : 369-375
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1758

 

60. Assuring Accessibility, Affordability and Quality of Vegetables to Citizen: Exploring the Role Played by Government Agency
      Dr.Sreedevi S R, Dr.Biju S K - Govt. Arts College, Thiruvananthapuram.
      Page No : 376-386
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1759
 

Volume IX Issue IV(S) 2020 - 5