Mukt Shabd Journal
ISSN NO : 2347-3150
Impact Factor : 4.6
submitmsj@gmail.com
Impact Factor : 4.6
1. THE PREDATORS ASSUAGE TO THE PREY – THE EFFECTIVENESS OF CSR INITIATIVES OF COMPANIES IN KERALA
Prof. Shiny Salam, Dr. Shehnaz S. R, Dr. Suresh Kumar. S - TKM College of Arts & Science, Kollam, Affiliated to University of Kerala.,
Bhavan’s College of Arts and Commerce, Kakkanad, Kochi Affiliated to Mahatma Gandhi University
Page No : 1-9
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1700
2. Green Transition in Financial System: Opportunities and Implementable Actions in the Indian Scenario
Anupama S, Faculty - Loyola College of Social Sciences, Trivandrum
Page No : 10-14
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1701
3. A STUDY ON THE GREEN MARKETING INITIATIVES IN AUTOMOBILE INDUSTRY: CONSUMER BASED ANALYSIS.
Dr.U.Abdul Khalam, Kaveri S - Iqbal College Peringmmala., University of Kerala.
Page No : 15-23
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1702
4. Environmental CSR practices pre and post implementation of Companies Act 2013
Dr. Anoop Scaria - Vimal Jyothi Institute of Management & Research, Chemperi PO, Kannur, Kerala.
Page No : 24-30
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1703
5. Green Accounting: The Trajectory TowardsSustainable Development
Dr.Kishore.H - Mahatma Gandhi College, Thiruvananthapuram
Page No : 31-34
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1704
6. A STUDY ON THE AWARENESS OF STUDENTS TOWARDS GREEN MARKETING
Dr Nimi Dev R - Government College for Women, Trivandrum
Page No : 35-41
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1705
7. GREEN INVESTMENTS - OPPORTUNITIES AND CHALLENGES
Dr.Reshmi R Prasad - All Saints’ College, Thiruvananthapuram.
Page No : 42-47
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1706
8. GREEN TECHNOLOGY BUILDING AS A PART OF GREEN BUSINESS PRACTICE
Dr. Swapna K Cherian, Dr. John T Abraham - MSM College, Kayamkulam, Kollam., Bharata Mata College, Kochi, Ernakulam.
Page No : 48-53
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1707
9. A STUDY ON CUSTOMER’S LEANING ON PREVALENT DIGITAL PAYMENT APPLICATIONS IN MOBILE WALLET
Meera Bhaskaran, Dr. Kumari.V.K.Shyni - Iqbal College, Trivandrum, Kerala.
Page No : 54-63
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1708
10. TOURISM DEVELOPMENT IN KERALA DESTINATIONS THROUGH THE GREEN PRACTICES
Mumthas S, Dr. T. Rajesh - Mannaniya College of Arts & Science, Pangode, Trivandrum., Government College, Ambalappuzha.
Page No : 64-68
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1709
11. GREEN BANKING PRACTICES IN THE INDIAN BANKING SYSTEMA CONCEPTUAL FRAMEWORK
Sunitha Nair A., Dr. Resia Beegam S. - University of Kerala.
Page No : 69-71
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1710
12. Green Marketing of Agri -Products and Supporting Mechanism by Government
Vishnu R Nair, Aswathy R V - Institute of Management in Government, University of Kerala, Kariavattom
Page No : 72-77
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1711
ACCOUNTABILITY
Dr. Rita Latha D’couto - St.Joseph’s College for Women, Alappuzha
Page No : 78-88
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1712
14. SUSTAINABLE DEVELOPMENT OF MSME CLUSTERS: AN INDIAN PERSPECTIVE
Ananthu S. R - Mar Ivanios College (Autonomous), Trivandrum.
Page No : 89-92
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1713
15. PROSPECTS AND CHALLENGES OF GREEN PRACTICES IN HEALTH CARE SECTOR IN KERALA
Bency Johnson - Christian College, Kattakada, Trivandrum.
Page No : 93-96
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1714
16. CSR Initiatives –Knowing the Interventions that Matter
Dr. Tom Antony, Dr. Gabriel Simon Thattil - SB College, Changanassery., University of Kerala, Karyavattom, Trivandrum.
Page No : 97-102
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1715
17. CERTAIN PREDICTIVE DETERMINANTS OF DIGITAL FINANCIAL INCLUSION PRACTICES IN KERALA
Gopika C. G, Dr. Biju A.V - Government College for Women, Trivandrum., Government College, Nedumangad.
Page No : 103-109
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1716
18. IMPACT OF INNOVATIONS IN TELECOM INDUSTRY ON GREEN BUSINESS PRACTICES AND ENTREPRENEURSHIP
S. Jyothi Sankar, K. S. Chandrasekar - IMK, University of Kerala, Karyavattom, Trivandrum.
Page No : 110-116
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1717
19. Green Finance in India and China: A Comparative Analysis
Kavya Shabu, Dr. R. Vasanthagopal - University of Kerala
Page No : 117-122
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1718
20. Agricultural Insurance in Kerala - An Evaluative Study of Crop Insurance
Shiyas I S, Dr Suleena V S - Institute of Management in Government, University of Kerala., St Josephs college for women, Alappuzha
Page No : 123-129
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1719
21. Startup Financing Alternatives - Pressing the Right Buttons for a Smoother Riding
Lekha Kasmir - Government College for Women, Thiruvananthapuram
Page No : 130-135
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1720
22. THE STUDY OF GREEN SOUVENIR TOURISM INDUSTRY OF KERALA
Naja B - SN College Kollam University of Kerala
Page No : 136-139
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1721
23. CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
Athullya K Sodaran - University of Kerala, Karyavattom Campus, Trivandrum.
Page No : 140-148
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1722
24. ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY – A CASE STUDY
Dr. Sangeetha Vincent - Fatima Mata National College (Autonomous), Kollam.
Page No : 149-154
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1723
OF INDIA, ALOOR BRANCH, KANNIYAKUMARI DISTRICT
Dr. V. Soniya, Dr. K. Meena - Sree Ayyappa College for Women, Chunkankadai, Kanniyakumari.
Page No : 155-164
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1724
26. GREEN BANKING INITIATIVES IN KERALA: OPPORTUNITIES AND CHALLENGES
Misha. V - Sree Narayana College, Kollam
Page No : 165-170
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1725
27. GREEN BANKING –AN INITATIVE FOR SUSTAINABLE DEVELOPMENT
Sofia Ahmed Sait, Dr. Shehnaz S R - Government Arts College, Trivandrum., TKM College of Arts & Science.
Page No : 171-178
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1726
ALAPPUZHA DISTRICT
Sreeja Devi.V.M - MSM College, Kayamkulam
Page No : 179-183
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1727
29. CARBON CREDIT- A FRUIT FROM HOT
Dr.Rinku Babu, Dr.S.Vishnu - S.N.College, Sivagiri, Varkala, Trivandrum., S.N.College, Chathannoor
Page No : 184-190
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1728
30. Gender discrimination – A Study on the Issues faced by Women Journalists
Kavitha L, Dr. Dileep AS - MMNSS College, Kottiyam.
Page No : 191-196
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1729
31. CONCEPTUAL ANALYSIS OF GREEN FINANCING WITH REFERENCE TO CONTRIBUTIONS BY HOUSEHOLDS
Mr. Rajesh A, Dr. Arun Lawrence - Mar Ivanios College (Autonomous), Affiliated to University of Kerala, Thiruvananthapuram, Kerala
Page No : 197-202
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1730
32. TRENDS AND PATTERN OF PERFORMANCE OF MSMES IN KERALA –AN ANALYTICAL STUDY OF NEWLY REGISTERED UNITS
Gayathry Devi S, Dr. Reshmi R Prasad - MG College, Thiruvananthapuram, Kerala., All Saints’ College, Thiruvananthapuram, Kerala.
Page No : 203-208
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1731
33. TRANSFORMATIVE GREEN MARKETING: BARRIERS AND OPPORTUNITIES
Jyothi Maria Johny, Jincy Johny - University of Kerala., St. Thomas College, Palai.
Page No : 209-212
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1732
34. AN ANALYTICAL STUDY OF GREEN BUSINESS PRACTICES IN INDIA
Keerthi Krishna M, Parvathy R Nair - NSS College, Pandalam., Government Arts College, Thycad.
Page No : 213-218
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1733
35. Role of state public enterprises in the digital world
Mathews John - Government Arts College, Thiruvananthapuram.
Page No : 219-223
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1734
36. Factor Analysis of Food Manufacture’s Waste Management Behaviour: A Study from the perspective of Indian Food Industry.
Vishnu NS - Rajagiri College of Social Sciences(Autonomous), Kalamasseri, Cochin, Kerala.
Page No : 224-228
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1735
37. CONSUMER PERCEPTION TOWARDS GREEN PRODUCTS IN THIRUVANANTHAPURAM
Adarsh.K.B, Dr Pradeep Kumar N - University of Kerala., MG. College, Thiruvananthapuram.
Page No : 229-233
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1736
38. GREEN INITIATIVES IN CORPORATE GOVERNANCE
Arun V.V, Dr. K.S. Suresh Kumar - University of Kerala, Trivandrum., University of Kerala.
Page No : 234-239
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1737
39. VENTURE CAPITAL: INDIAN PERSPECTIVE
B.M. Hariharan, NimmyV .U - Annamalai University, Sri Vidya Institute of Management Studies,Puttur., Dr.Palpu College of Arts and
Science, Pongode, Puthussery.
Page No : 240-243
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1738
40. AN EXPLORATORY APPROACH INTO ENVIRONMENTAL ACCOUNTING
Balambika T. A, Dr. S. Jayadev - SDV College of Arts & applied Science, Alleppey., M G College, Kesavadasapuram, Thiruvananthapuram.
Page No : 244-247
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1739
41. MARKETING STRATEGIES IN KERALA ECOTOURISM
Mr. Balamuraly B - Mar Ivanios College (Autonomous), Thiruvananthapuram.
Page No : 248-254
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1740
42. Going Green – A Sustainable and Responsible Investing Pattern
Bindhya.M.S - M.S.M.College, Kayamkulam
Page No : 255-260
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1741
43. Sustainable Environment – An Essential Prerequisite for Life on Earth_Case Study of Kerala
Dr.Indu Vijayan - Bishop Jesudasan CSI Arts and Science College, Mulayar
Page No : 261-264
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1742
44. PRODUCER LIMITED COMPANIES IN INDIAN PRIMARY SECTOR – POTENTIAL AND CHALLENGES
Gopish G, Aneesh A. S, Dr. B. Gopakumar - University of Kerala., NSS college, Nilamel., NSS college, Pandalam.
Page No : 265-278
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1743
45. ETHICAL BANKING FOR GREENING THE BLUE
Ms. Irene Elsa Mani - All Saints’ College, Trivandrum.
Page No : 279-281
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1744
46. FINANCIAL ACCOUNTING OF ENVIRONMENT: A DISTINCT APPROACH FROM CSR
Jishnu V. V - KSMDB College, Sasthamcotta, Research Centre, University of Kerala
Page No : 282-285
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1745
47. PERCEPTION OF CONSUMERS TOWARDS GREEN MARKETING IN INDIA
Jubilie S.V - S. N College, Sivagiri, Varkala, University of Kerala.
Page No : 286-292
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1746
48. Consumer Awareness on green products – A study with reference to Udupi city
Mavy Miranda, Dr. Umesh Maiya - Government First Grade College & Centre for P.G. Studies, Thenkanidiyoor, Udupi
Page No : 293-301
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1747
49. A STUDY ON GREEN ENTREPRENEURSHIP AND SUSTAINABLE ENVIRONMENT
Merlin K. Joseph - St. Xavier’s College, Thumba, Trivandrum, Kerala.
Page No : 302-308
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1748
50. EXIGENCY OF DIGITAL FINANCIAL LITERACY IN GREEN BANKING
Micheal Solomon L - Mar Ivanios College (Autonomous), Thiruvananthapuram, Kerala
Page No : 309-317
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1749
51. Payment of GST – An Overview
Prabisha.A.T - Malabar Christian College, Kozhikode.
Page No : 318-324
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1750
52. The impact of Green banking management practices of public and private sector banks in Kerala on post Demonetization.
Sajeev kumar B, Dr. S Priya - MG College, Trivandrum
Page No : 325-333
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1751
53. An Insight into Talent Management: A Review
Shameer T, Dr. Biju S.K - Government Arts College, Thiruvananthapuram
Page No : 334-339
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1752
54. GREEN INVESTMENT PERCEPTION OF WOMEN IN ORGANIZED AND UNORGANIZED SECTOR IN KERALA
NANDU S. S, Dr. ARUN LAWRENCE - Mar Ivanios College (Autonomous), Thiruvananthapuram, Kerala, University of Kerala
Page No : 340-346
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1753
55. Green Banking in India: A Study on Various Strategies Adopted by Banks for Sustainable Development
Shamna H - MSM College, Kayamkulam, Kerala.
Page No : 347-350
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1754
56. Role of Green Marketing in satisfying the customers and its impact on environmental safety
Urvasi.S, SilpaSasankan - S.D.College, Alappuzha., Sree Narayana College for Women, Kollam
Page No : 351-355
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1755
57. GREEN BUSINESS PRACTICES AND TOTAL QUALITY MANAGEMENT (TQM) IN PHARMACEUTICAL INDUSTRY
N. Nahas, K. S. Chandrasekar - IMK, University of Kerala, Karyavattom, Trivandrum.
Page No : 356-364
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1756
58. AN OVERVIEW OF ECO- FRIENDLY ONLINE MARKETING IN KERALA
Nishad N.K - Christian College, Kattakada.
Page No : 365-368
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1757
59. A STUDY ON WORK –LIFE BALANCE AND JOB SATISFACTION AMONG FEMALE EMPLOYEES AT AUTOMOBILES SECTOR
Aravind M Nair, Jobingilbert - Annamalai University, Annamalai Nagar, Tamilnadu.
Page No : 369-375
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1758
60. Assuring Accessibility, Affordability and Quality of Vegetables to Citizen: Exploring the Role Played by Government Agency
Dr.Sreedevi S R, Dr.Biju S K - Govt. Arts College, Thiruvananthapuram.
Page No : 376-386
DOI:09.0014.MSJ.2020.V9I4(s).0086781.1759
Volume IX Issue IV(S) 2020 - 5
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