Mukt Shabd Journal
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ISSN NO : 2347-3150

Impact Factor : 4.6

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Impact Factor : 4.6

1. GREEN INVESTMENT: CHALLENGES AND PROSPECTS
    ASEEM R - Government Arts College, Thiruvananthapuram.
    Page No : 1-4
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1900

 

2. Perception of Urban Consumers towards Eco-Friendly FMCG Products in Thiruvananthapuram City
    Vijaya Kumar, M.&Manisha M - University of Kerala, Kariavattom.
    Page No : 5-11
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1901

 

3. IFRS IMPLICATIONS ON ENVIRONMENTAL ACCOUNTING
    Gopika M.S. Nair, Dr.Ratheesh R - Mar Ivanios College (Autonomous), Nalanchira, Thiruvanathapuram, University of Kerala.
    Page No : 13-18
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1902

 

4. FINANCIAL INCLUSION – AN INDIAN PERSPECTIVE OF FINANCIAL SERVICE DELIVERY
    Dr. Hari. K., Smt. SwathiHari - Mahatma Gandhi College, Trivandrum., Institute of Cooperative Management, Poojappura, Trivandrum.
    Page No : 19-25
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1903

 

5. A STUDY ON GREEN BANKING SYSTEM –OUR MONEY, OUR WORLD
    Devi Krishna .V - S N College, Kollam.
    Page No : 26-31
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1904

 

6. SUSTAINABLE DEVELOPMENT IN GREEN MARKETING
    Dr. T.S. Archana - Sree Ayyappa College for Women, ChunkankadaiNagercoil, Kanniyakumari district, Tamil Nadu.
    Page No : 32-36
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1905

 

7. IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT IN BUSINESS VALUE
    SINIMOL. J S - Government Arts College, Thycaud, Thiruvananthapuram.
    Page No : 37-43
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1906

 

8. Green Financing: An Overview
    Archa. S. Nair, J.S.Sudhir - Iqbal College, Peringammala, University of Kerala, Thiruvanthapuram.
    Page No : 44-48
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1907

 

9. SUSTAINABLE DEVELOPMENT THROUGH GREEN MARKETING
    Anjaly B Lal, Biji B, Shaini R S - Dr.Palpu College of arts and science, Pangode- Puthussery.
    Page No : 49-52
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1908

 

10. ETHICAL INVESTMENT:AN EFFECTIVE TOOL FOR SUSTAINABLE GROWTH
      VIJAYALEKSHMI DV - ALL SAINTS COLLEGE, TRIVANDRUM.
      Page No : 53-56
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1909

 

11. Export performance of coir industry: positive or negative
     Sreevidhya S, Dr.S.Priya - NSS College, Pandalam., Mahatma Gandhi College, Thiruvananthapuram.
     Page No : 57-62
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1910

 

12. IMPACT OF RURAL ENTREPRENEURSHIP IN CREATING SUSTAINABLE RURAL DEVELOPMENT
     Hrishi .Raj.R - Government Arts College Thiruvanathapuram.
     Page No : 63-66
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1911

 

13. SWOT ANALYSIS OF GREEN BANKING IN INDIA
     Resmi Gopalakrishnan J, Dr. Priya.S - SN College, Kollam., Mahatma Gandhi College, Thiruvananthapuram.
     Page No : 67-74
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1912

 

14. A STUDY ON ECOTOURISM IN KERALA: ENVIRONMENTAL ISSUES AND GREEN MARKETING CHALLENGES.
     Nishadchandran.C - Muslim Arts College, Thiruvithamcode.
     Page No : 75-78
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1913

 

15. CUSTOMER’S AWARENESS ON GREEN BANKING INITIATIVES IN SELECTED PUBLIC AND PRIVATE SECTOR BANKS WITH SPECIAL

      REFERENCE TO KERALA
      Amina.A - University of Kerala, Thiruvananthapuram.
      Page No : 79-86
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1914

 

16. CAUSE RELATED MARKETING: ITS IMPACT ON CONSUMER PURCHASE BEHAVIOR
      AnshaJasmin S. N, Dr. Kumari. V.K. Shyni - Iqbal College, Peringammala.
      Page No : 87-93
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1915

 

17. ENVIRONMENT ACCOUNTING IN BUSINESS UNITS
     Thamanna B., Ananya P. - University of Kerala.
     Page No : 94-100
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1916

 

18. GREEN LIVING: A LEAP TOWARDS SUSTAINABILITY
     Dr.U. Abdul Khalam, AkhinaBalu P - Iqbal College, Peringammala, Thiruvananthapuram
     Page No : 101-105
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1917

 

19. TRENDS IN BANCASSURANCE PRACTICES- A PERFORMANCE REVIEW OF SBI LIFE INSURANCE COMPANY
     Ansa S., Dr. K. Pradeep Kumar - Government College, Attingal, University of Kerala, Thiruvananthapuram.
     Page No : 106-114
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1918

 

20. The Role of Media in Safeguarding the Environment in India
      Khaled Mohammed Ahmed Ali Al Karimi - Institute of Management in Government (IMG), University of Kerala.
      Page No : 115-123
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1919

 

21. ROLE OF GREEN MARKETING IN ENVIRONMENTAL SUSTAINABILITY AND ECOPRENEURSHIP
      JojiClemant, Treesa Mary Reji - Mar Ivanios College, Thiruvananthapuram.
      Page No : 124-129
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1920

 

22. Role of Green Bonds for Sustainable Development in Tourism Industry: A Conceptual Study
      Anoop P R, Major Dr. U Abdul Khalam - Iqbal College, Peringammala, Thiruvananthapuram, Kerala.
      Page No : 130-136
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1921

 

23. Empowerment of Rural Entrepreneurship through Government Interaction: A Study of Kerala
      Soumya G.S., Dr. Daisy Samuel - Mar Ivanious College, Thiruvananthapuram, Kerala.
      Page No : 138-144
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1922

 

24. Green Marketing: A Key to Environmental Sustainability
      BhagyashreePillai - Government College for Women, Vazhuthacaud, Thiruvananthapuram, University of Kerala
      Page No : 145-151
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1923

 

25. A STUDY OF BANK EMPLOYEES AWARENESS ON GREEN BANKING PRACTICES OF INDIAN BANKS -SPECIAL REFERNCE TO

      THIRUVANANTHAPURAM DISTRICT, KERALA
      Rejitha Y.S. - KSMDB College, Sasthamcottah, Kollam.
      Page No : 152-157
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1924

 

26. GREEN BONDS: THE NEED TO DEVELOP, METHODIZE AND TO BROADEN THE CONCEPT IN INDIA.
      Thasneem J M.com Finance, Sreelekshmi S M.com Finance - University of Kerala.
      Page No : 158-163
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1925

 

27. GREEN MARKETINGPROMOTIONAL ASPECTS:ADVERTISING AND PACKING
      Anju S, RichuMinnuThomas - Mar Ivanios College, Trivandrum.
      Page No : 164-168
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1926

 

28. CUSTOMERS ATTITUDE TOWARDS FAST MOVING CONSUMER GOODS OFFERED THROUGH GREEN MARKETING WITH REFERENCE

      TO ERNAKULAM CITY
      ShameenaShajahan - Government Arts College, Thiruvananthapuram.
      Page No : 169-176
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1927

 

29. INFLUENCE OF DIGITAL PAYMENT SYSTEM IN THE BANKING SECTOR IN INDIA
      Maya Babu B.P, Dr. S. Jayadev - Mahatma Gandhi College, Thiruvananthapuram, Kerala
      Page No : 177-188
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1928

 

30. Challenges and Advantages of Indian Companies following Green Business Practices
       Rakhi G R - M G College, Thiruvananthapuram.
       Page No : 189-193
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1929

 

31. A study on Corporate Environmental Responsibility in India
      ArshaHari - University of Kerala, KaryavattomCampus
      Page No : 194-198
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1930

 

32. A STUDY ON THE PROBLEMS OF RURAL WOMEN ENTREPRENEURSIN KERALA WITH SPECIAL REFERENCE TO TRIVANDRUM DISTRICT
      Sheeba M Lekshman - M G College, Trivandrum.
      Page No : 199-205
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1931

 

33. AGRIPRENEURSHIP IN ORGANIC FARMING: OPPORTUNITIES & CHALLENGES
      Vinitha v k, Dr.Kalarani.T.G - VTM NSS College; Dhanuvachapuram.
      Page No : 206-208
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1932

 

34. ROLE OF CO-OPERATIVE BANKS IN THE ECONOMIC EMPOWERMENT OF RURAL ENTREPRENEURS IN THIRUVANANTHAPERAM DISTRICT
      Resmi R, Dr. S. Jayadev - Mahatma Gandhi College, Thiruvananthapuram
      Page No : 209-213
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1933

 

35. ENTREPRENEURSHIP POTENTIAL OF BEACH TOURISM IN KERALA
      Rakhi M. R, Dr.Vinod A.S - Mahatma Gandhi College, Thiruvananthapuram.
      Page No : 214-220
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1934

 

36. IMPACT OF GREEN BANKING IN ENVIRONMENTAL PROTECTION.
      SEREENA.A, Dr.S.PRIYA - M.G college, T.V.M.
      Page No : 221-226
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1935

 

37. GREEN HUMAN RESOURCE MANAGEMENT, QUALITY OF WORK LIFE AND SUSTAINABLE DEVELOPMENT
      Ancy John, Dr.Kalarani T. G - Mahatma Gandhi College, Thiruvananthapuram., VTM NSS College, Dhanuvachapuram.
      Page No : 227-231
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1936

 

38. PROSPECTS AND CHALLENGES OFINDIAN SEA FOOD EXPORT ENTREPRENEURS AND SUSTAINABLE DEVELOPMENT
      Athena Prince, Dr. Reshmi. R. Prasad - Mahatma Gandhi College, Thiruvananthapuram, Kerala., All Saints’ College, Thiruvananthapuram,

      Kerala.
      Page No : 232-238
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1937

 

39. GIS BASED ELECTRICITY ASSET MANAGEMENT SYSTEM
      Geetha J., S.Lt.Dr.S.Priya - M.G. College, Thiruvananthapuram.
      Page No : 239-246
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1938

 

40. AYURVASTRA: A HERBAL REVOLUTION IN TEXTILE INDUSTRY
      Haritha S.M., Dr.Vinod A.S - M.G. College, Trivandrum, Kerala.
      Page No : 247-252
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1939

 

41. PROBLEMS AND PROSPECTS OF RURAL ENTREPRENEURSHIP
      AbhilashL.S., Dr.DileepA.S. - MG College, Thiruvananthapuram, Kerala.
      Page No : 253-258
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1940

 

42. MITIGATING THE GARBAGE MENACE OF ONLINE FOOD DELIVERY MODEL –EXPLORING THE GREEN ALTERNATIVES
      Athira R. - Government College for Women, Thiruvananthapuram.
      Page No : 259-265
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1941

 

43. GREEN HEALTH CARE FACILITIES AND RATING SYSTEM
      ShyniThankachan - SN College, Kollam
      Page No : 266-268
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1942

 

44. THE ENTREPRENEUR STRESS IN INTEGRATION OF BUSINESS DEVELOPMENT STRATEGIES AND GREEN MARKETING STRATEGIES
      Haseena MM - University of Kerala, Kariyavattom, Trivandrum, Kerala
      Page No : 269-272
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1943

 

45. UTILIZATIONOF MICRO FINANCE SOURCED FROM ESAF SFB BY THE UNSERVED SOCIETY
      Dr. B. Ganesh - Kerala Institute of Co-operative Management, Neyyardam P.O, Thiruvananthapuram, Kerala, India.
      Page No : 273-282
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1944

 

46. KETTUVALLAM: A SUSTAINABLE INVESTMENT AVENUE
      Sanjith S R, Dr. Vinod A S - MG College Thiruvananthapuram, University of Kerala
      Page No : 283-291
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1945

 

47. GREEN BANKING INITIATIVES OF SBI: A STUDY ON THE PERCEPTION OF CUSTOMERS
      Manu M - University of Kerala, Thiruvananthapuram.
      Page No : 292-297
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1946

 

48. A STUDY ON THE AWARENESS LEVEL OF DESTINATTION MANAGERS REGARDING RESPONSIBLE TOURISM INITIATIVES IN KERALA
      THANSIYA N, Dr. K. PRADEEP KUMAR
      Page No : 298-308
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1947

 

49. Killing the Golden Goose- The Case of Private Buses in Kerala
      Prageeth.P, Dr. Anzer. R N - Govt. College Attingal, University of Kerala., Govt. College, Nedumangad.
      Page No : 309-315
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1948

 

50. Green Entrepreneurship in Theory and Practice
      Gouri RV - University of Kerala, Thiruvananthapuram.
      Page No : 316-325
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1949

 

51. Solar ATM; an Innovative Green Banking Tool for State Bank of India (SBI)
      JESNA ASSIS, MAJOR DR. U ABDUL KHALAM - Iqbal College, Peringammala, Thiruvananthapuram.
      Page No : 326-331
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1950

 

52. Green Washing: An Alarming Issue
      J. S. Bhagavathi - University of Kerala, Thiruvananthapuram.
      Page No : 332-337
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1951

 

53. ENVIRONMENTAL PROTECTION AS A PART OF CORPORATE SOCIAL RESPONSIBILITY
      VINAYAKJ.R - Mar IvaniosCollege (Autonomous), Trivandrum.
      Page No : 338-340
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1952

 

54. GREEN BANKING: CHALLENGES AND OPPORTUNITIES
      Athira M S - Christ Nagar College, Maranaloor.
      Page No : 341-345
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1953

 

55. Green Marketing: A Better Business Model for the Future
      Gayathri S, Syama S S - University of Kerala, Thiruvananthapuram.
      Page No : 346-352
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1954

 

56. SIGNIFICANCE OF GREEN MARKETING AND ITS IMPACT ON THE BUYING BEHAVIOUR OF CUSTOMERS – A STUDY WITH REFERENCE

      TO THIRUVANANTHAPURAM DISTRICT
      SreejaBhaskaran - KSMDB College, Sasthamcotta. 
      Page No : 354-360
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1955

 

57. A study on role of Green Banking towards Sustainable Development
      Abirami S M - Govt. college for Womens, Thiruvananthapuram.
      Page No : 361-366
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1956

 

58. GROWTH OF CURRENCY FUTURES TRADING IN INDIA
      Parvathy P. L - HHMSPBNSS College for Women, Thiruvananthapuram.
      Page No : 367-373
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1957

 

59. GREEN CORPORATE SOCIAL RESPONSIBILITY –PARADIGM SHIFT BY INDIAN CORPORATES FOR A BETTER TOMORROW
      Vijesh V A - Dr. Palpu College of Arts and Science Pangode, Puthussery.
      Page No : 374-381
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1958

 

60. TALENT MANAGEMENT - AN INSTRUMENT FOR BUSINESS REVOLUTION
      Dr. Hari. K, Smt. SwathiHari - Mahatma Gandhi College, Trivandrum., Institute of Cooperative Management, Poojappura, Trivandrum.
      Page No : 382-388
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1959

 

61. Green Budgeting: An innovative apparatus for Corporate Social Responsibility
      BENCY S - All Saints’ College, Thiruvananthapuram.
      Page No : 389-391
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1960

 

62. Green Practices in Banking Business
      Viyola.J.R - Christian College, Kattakada, Thiruvananthapuram.
      Page No : 392-396
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1961

 

63. Customer Awareness and Perception towards E-rickshaws in Thiruvananthapuram
      Anandapadmanabhan. S, Dr Pradeep Kumar N - University of Kerala, Thiruvananthapuram., M.G College, Thiruvananthapuram.
      Page No : 397-402
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1962

 

64. Impact of Advertisement on Green Products in Thiruvananthapuram
      AbhishekAjayakumar, Dr Pradeep Kumar N - University of Kerala, Thiruvananthapuram., M.G. College, Thiruvananthapuram.
      Page No : 403-408
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1963

 

65. CORPORATE SOCIAL RESPONSIBILITY: AN EVALUATIVE STUDY OF FEDERAL BANK
      Sreelekshmi.H.G., Dr.Dileep.A.S - KSMDB College, Sasthamcotta., Mahatma Gandhi College, Thiruvananthapuram.
      Page No : 409-412
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1964

 

66. Sustaining Environment through Green Business: Initiatives of KIAP
      Dr. Krishnaveni.S - Government College for Women, Thiruvananthapuram.
      Page No : 413-421
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1965

 

67. CARBON CREDIT ACCOUNTING: ISSUES AND WAYFORWARDIN THE INDIAN SCENARIO-A CONCEPTUAL OVERVIEW
      Aparna.G.S, Lekshmi Jayan - St. Xavier’s College,Thumba, Thiruvananthapuram.
      Page No : 421-425
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1966

 

68. A STUDY ON THE CUSTOMER PERCEPTION TOWARDS GREEN MARKETING WITH SPECIAL REFERENCE TO ECO-FRIENDLY PRODUCTS
      Dhanya S, Anila A S - Dr.Palpu College of Arts and Science, Pangode, Puthussery.
      Page No : 426-431
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1967

 

69. GREEN BANKING PRODUCTS WITH SPECIAL EMPHASIS ON FEDERAL BANK
      NASILA N - CAS College, Karthikappally.
      Page No : 432-436
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1968

 

70. OPPORTUNITIES AND CHALLENGES OF GREEN MARKETING
      Jissy S G, Dr.Vinod A S - M G College, Thiruvananthapuram.
      Page No : 437-441
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1969

 

71. Green Business – A call for boom or doom of Indian labour market.
      Chinnu Thomas, Dr.Ratheesh R - Mar Ivanios College (Autonomous), Nalanchira, Thiruvananthapuram.
      Page No : 442-447
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1970

 

72. IMPORTANCE AND DRAWBACKS OF CARBON ACCOUNTING IN INDIAN BANKING SECTOR
      VIDHU KRISHNAN - UNIVERSITY OF KERALA, THIRUVANANTHAPURAM
      Page No : 448-451
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1971

 

73. AUGMENTATION OF GREEN ENTREPRENEURSHIP ANDSUSTAINABLE DEVELOPMENT
      Ann Susan Thomas and Fathima H - Mar Ivanios College, Nalanchira
      Page No : 452-461
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1972

 

74. GREEN BONDS: AN UNEXPLORED HORIZON OF SUSTAINABLE FINANCE
      GOPIKA S - Mahatma Gandhi College, Thiruvananthapuram.
      Page No : 462-469
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1973

 

75. APPARENT BUSINESS CONSTRICTIONS - ETHICAL FINANCIAL PARADIGM
      Dr.Hari. K, Smt. SwathiHari - Mahatma Gandhi College, Trivandrum., Institute of Cooperative Management, Poojappura, Trivandrum.
      Page No : 470-475
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1974

 

76. A STUDY ON CUSTOMER’S PERCEPTIONS TOWARDS GREEN MARKETING IN KERALA
      S SAFEENA BEEVI - MAR IVANIOS COLLEGE, TRIVANDRUM
      Page No : 476-485
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1975

 

77. THE RELEVANCE OF GREEN BANKING IN INDIAN ECONOMIC SCENARIO
      Aneesh B - SreeNarayana College, Kollam.
      Page No : 486-491
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1976

 

78. RECENT GREEN BANKING INITIATIVES OF DIFFERENT BANKS
      Anju Raj. A, Dr. Pradeep Kumar. N - M.G College, Kesavadasapuram, Thiruvananthapuram.
      Page No : 492-497
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1977

 

79. A study on the impact of Green Practices in business: with special reference to Carbon Credit Accounting in India
      Vishnu P - SD College, Alappuzha, University of Kerala.
      Page No : 498-506
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1978

 

80. The Multiple Advantages that could accrue through the Adoption of Environment Management Accounting
      Swalih.M.M - University of Kerala, Thiruvananthapuram.
      Page No : 507-512
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1979

 

81. AWARENESS AND PERCEPTIONS REGARDING TAX PLANNING OPTIONS AMONG SALARIED PEOPLE
      Dr.Sumesh G S - M G College, Trivandrum.
      Page No : 513-523
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1980

 

82. A STUDY ON JUNK FOOD EATING HABITS AMONG CHILDREN
      Divya Raj G, Dr S Priya - NSS College, Pandalam., M.G College, Thiruvananthapuram.
      Page No : 524-529
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1981

 

83. IMPERATIVES OF HEALTH INSUARANCE: A STUDY IN THE CONTEXT OF COVID-19 PANDEMIC
      Biji B S, Dr. Suleena V S - Institute of Management in Government, Thiruvananthapuram, Kerala., St. Joseph’s College for Women,

      Alappuzha, Kerala.
      Page No : 530-539
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1982

 

84. A STUDY ON ENVIRONMENTAL CSR AND CUSTOMER LOYALTY
      Renjitha.B.R - St.Xavier’sCollege, Thumba, Thiruvanantha purm
      Page No : 540-548
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1983
 

85. Influence of Career Commitment on the Career Advancement of Women Corporate Managers
      Dr. Rita Latha D’couto - St. Joseph’s College for Women, Alappuzha.
      Page No : 549-559
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1984

 

86. Artificial Reefs for Regenerating the Marine Fish Habitat
      Dr.J.B.Rajan - KILA, Mulamkunnathukavu PO, Thrissur-81.
      Page No : 560-564
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1985

 

87. E BANKING SERVICES: A STUDY ON THE PERCEPTION OF RURAL AND URBAN CUSTOMERS
      Gayathri S Nair - Government College, Attingal, Thiruvananthapuram, Kerala.
      Page No : 565-575
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1986

Volume IX Issue IV(S) 2020 - 4