Mukt Shabd Journal
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ISSN NO : 2347-3150

Impact Factor : 4.6

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Impact Factor : 4.6

1. DEPRESSION, ANXIETY AND STRESS AMONG THE STREET CHILDREN IN CLUNY PADMINI SNEHA ILLAM, PONDICHERRY– A STUDY
   S. DELPHINA MARY - Bon Secours College for Women, Thanjavur.
   Page No : 1-8
   DOI:09.0014.MSJ.2020.V9I4(s).0086781.1000

 

2. AUDIENCE ANALYSIS TOWARDS THE EFFECTIVENESS OF YOU TUBE ADVERTISING WITH REFERENCE TO THANJAVUR CITY – A STUDY
    Dr.U.PRIYA - Bon Secours College for Women, Vilar Bypass road, Thanjavur.
    Page No : 9-16
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1001

 

3. A STUDY ON CONSUMER ATTITUDE TOWARDS DIGITAL MARKETING WITH SPECIAL REFERENCE TO THANJAVUR CITY
   Ms. A.N.CHRISTY - Bon Secours College for Women, Vilar Bypass road, Thanjavur.
   Page No : 17-23
   DOI:09.0014.MSJ.2020.V9I4(s).0086781.1002

 

4. STAKEHOLDER PERSPECTIVE AND INVESTMENT PATTERN TOWARDS POST OFFICE INVESTMENT SCHEMES WITH SPECIAL

    REFERENCE TO WORKING WOMEN OF PUDUKKOTAI TALUK - A STUDY
    P.AMALORPAVAMARY,  DR. R. SATHURU SANKARA VELSMAY - H.H.The Rajah’s College (Automous), Pudukkottai.
    Page No : 24-33
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1003

 

5. DEVELOPMENT OF FRAGRANCE FINISH OF THE COTTON KNITTED FABRICS FINISHED WITH HERBAL EXTRACTS
   S.SUGANTHI, Dr.K.M.PACHIYAPPAN - PSG CAS, Coimbatore-14., BonSecours College for Women, Thanjavur-06.
   Page No : 34-39
   DOI:09.0014.MSJ.2020.V9I4(s).0086781.1004

 

6. IMPLEMENTATION OF HRIS IN AN ORGANIZATIONS
    Dr. K. PUNITHA DEVI - Bon Secours College for Women, Thanjavur
    Page No : 40-47
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1005

 

7. A STUDY ON THE SIGNIFICANCE OF DIGITALIZATION PROCESS AMONG WEAVING INDUSTRIES IN THANJAVUR DISTRICT

   (WITH SPECIAL REFERENCE TO WOMEN WEAVERS)
    Dr.C.SAFFINA, B.SUDHA - Bon Secours College for Women, Thanjavur.
    Page No : 48-54
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1006

 

8. A STUDY ON STRESS MANAGEMENT AND ITS IMPACT ON ENHANCING TEACHING COMPETENCY AMONG WOMEN TEACHERS

    IN SELF-FINANCING COLLEGE IN TIRUCHIRAPALLI
    M.KAVITHA, Dr.K.BALASARAVANAN - Rajagiri Dawood Batcha College of Arts and Science, Papanasam, Thanjavur (Dist)
    Page No : 56-67
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1007

 

9. A STUDY ON COGNIZANCE OF CUSTOMERS TOWARDS LIQUEFIED PETROLEUM GAS IN THANJAVUR DISTRICT
    Dr.E.RAMAPRABA - Bon Secours College for Women, Thanjavur.
    Page No : 68-72
    DOI:09.0014.MSJ.2020.V9I4(s).0086781.1008

 

10. HUMAN RESOURCE MOBILITY AND RETENTION AT GITANJALI MEDICAL CENTER, TRICHY-A STUDY 
     PROF. A. DENISRANI - Bon Secours College for Women
     Page No : 73-78
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1009

 

11. A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT AMONG THE STUDENTS IN THANJAVUR TOWN
     S.SANGEETHA - Bon Secours College for Women, Thanjavur
     Page No : 79-86
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1010

 

12. A STUDY ON COMPETENCY MAPPING AMONG THE EMPLOYEES OF TOOL FAB ENGINEERING INDUSTRIES PVT LTD THUVAKUDI,

     TRICHIRAPPALLI
     Mrs. P. MANICKA JOTHI - Bon Secours College For Women Thanjavur.
     Page No : 87-94
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1011

 

13. WORKFORCE DIVERSITY MANAGEMENT AT BHARAT SANCHAR NIGAM LTD (BSNL) THIRUCHIRAPPALLI- A STUDY
     PROF.T.PUSHPA LATHA - Bon Secours College for Women,Thanjavur.
     Page No : 95-101
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1012

 

14. A STUDY ON EFFECTIVENESS OF PERFORMANCE APPRAISAL SYSTEM IN ‘E-SOFT IT SOLUTIONS’
     K. KALAISELVI - Bon Secours College for Women
     Page No : 102-105
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1013

 

15. NRI INVESTMENT: AN EMERGING HORIZON FOR ACCELERATED ECONOMIC GROWTH
     Dr. H. SAJEENA - Govt. Arts and Science College, Nagercoil.
     Page No : 106-116
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1014

 

17. A STUDY ON THE PROBLEMS AND PROSPECTS OF HOME DELIVERY SYSTEM OF SUPER MARKETS IN THANJAVUR DISTRICT
     Mrs.V.KALAIVANI, Dr.M.Nazer - Khadir Mohideen College, Adirampattinam.
     Page No : 128-142
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1015

 

18. DEVELOPMENT OF HOME TEXTILE PRODUCTS WITH HERBAL AND REGENERATED FIBERS ON THREE DIFFERENT FABRIC STRUCTURES
     P.GRACY, Dr. K.M.PACHIYAPPAN, S.SUGANTHI - PSG College of arts and science
     Page No : 143-151
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1016

 

19. IMPACT OF GOODS AND SERVICE TAX (GST) ON INDIAN ECONOMY
     Dr. B MENAKA, C. PARKAVI - Alagappa University, Karaikudi.Tamil Nadu, India.
     Page No : 152-154
     DOI:09.0014.MSJ.2020.V9I4(s).0086781.1017

 

20. A STUDY ON CONSUMER BEHAVIOUR ON DIGITAL MARKETING
      Dr. SR. CATHELINA, RAJESH .K - Bonsecours College for women’s Vilar bypass, Thanjavur., KLE Society’s Degree College Nagarabhavi,

      Bangalore
      Page No : 155-161
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1018

 

21.  DIGITAL BANKING: A TECHNOLOGICAL INNOVATION
      HARIHARAN RAVI, VEDAPRADHA. R - St. Joseph’s College Of Commerce (Autonomous). Bangalore.
      Page No : 162-165
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1019

 

22.  A CONCEPTUAL STUDY ON THE EFFECT OF MICROFINANCE ON THE AGRICULTURE SECTOR OF INDIA
      SAMSKRUTHI S - St.Joseph’s College Bangalore.
      Page No : 166-173
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1020

 

23. A STUDY ON CUSTOMER EXPERIENCE TOWARDS DIGITAL TRANSFORMATION WITH REGARD TO THEIR DIGITAL TASKS
      MS.N.VIMALA ROHINI - Marudupandiyar College, Thanjavur.
      Page No : 174-179
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1021

 

24. EVALUATION OF CASH MANAGEMENT AND ITS ASSOCIATION WITH FINANCIAL EFFICIENCY A STUDY WITH SPECIAL REFERENCE

      WITH INDIAN IT INDUSTRY
      Dr.J.MOHAMED ALI, N.NIZATH BEGAM - Khadir Mohideen College, Adirampattinam, Tamilnadu, India.
      Page No : 180-192
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1022

 

25. A STUDY ON PROBLEMS AND STRUGGLES FACED BY WOMEN ENTREPRENEURS IN THANJAVUR DISTRICT
      SR.Dr.CATHELINA, PROF.J.SANGEETHA - Bon Secours College for Women,Thanjavur.
      Page No : 193-197
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1023

 

26. A STUDY ON THE CUSTOMER PERCEPTION TOWARDS BANK MERGER AND THE RECENT DEVELOPMENTS WITH REFERENCE TO

      PUBLIC SECTOR BANKS
      Mr. PRABHAKAR.K, Mr. VASANTH EBENEZER.H -  St. Joseph’s College (Autonomous) Bangalore., St. Joseph’s college, Bangalore.
      Page No : 198-206
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1024

 

27. RURAL INSURANCE – A STUDY OF GROWING PECUNIARY SECURITY
      Dr. D. INDHUMATHI - Swami Dayananda College of Arts & Science. Manjakkudi.
      Page No : 207-217
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1025

 

28. A STUDY ON THE EFFECTIVENESS OF PERFORMANCE MANAGEMENT SYSTEM
      D.VIDYA, Dr.P.KOTHAI - Marudupandiyar College, Thanjavur.
      Page No : 218-222
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1026

 

29. TWO-WHEELER CONSUMERS’ ATTITUDE TOWARDS CUSTOMER AMUSEMENT
      Mrs. M. INDRA, Dr. Nallikuppusami - Arts and Science College, Thanjavur
      Page No : 223-228
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1027

 

30. IMPACT OF DIGITALIZATION AND CASHLESS ECONOMY
      GANGADHARA .B, Dr. K. MALA - Bharthidasan University, Trichi, Tamilnadu, R. P. A First Grade College,Rajajinagar, Bangalore.,

      Bonsecours College for Women, Thanjavur, Tamilnadu
      Page No : 229-235
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1028

 

31.  IMPACT OF COLLEGE TEACHER’S STREES
      S.SIVAKAMI, Dr.Nallikuppusamy - Arts College, Manakkarambai, Thanjavur.
      Page No : 236-241
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1029

 

32.  IMPACT OF GST – A CASE STUDY
      J.JACQUELYNE TANIYA - Stella Maris College (Autonomous), Chennai.
      Page No : 242-250
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1030

 

33.  IMPACT OF INCREASING PROPORTION OF WORKING WOMEN ON INVESTMENT IN THANJAVUR CITY
      S.V. SOUNDARAVALLI - K.N.Govt. Arts college (W), Autonomous, Thanjavur.
      Page No : 251-264
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1031

 

34.  COMAPRITIVE STUDY ON HUMAN RESOURCES INFORMATION SYSTEMS IN MANUFACTURING AND SERVICE INDUSTRIES
      Dr.G.S.SUBASHINI - Annamalai University Deputed to Kunthavai Naacchiyar Govt.Arts College for Women(A),Thanjavur-7.TamilNadu.
      Page No : 265-271
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1032

 

35. AN OPINION STUDY ON EMPLOYEE ATTITUDE TOWARDS WORK PROFICIENCY ON SANGEETHA CREATION PVT LTD, TIRUPUR
      Dr.S.GAYATHRI - Bon Secours College for Arts and Science, Mother Teresa Women’s University, Kodaikanal.
      Page No : 272-277
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1033

 

36. “A STUDY ON ANTIMOTH FINISHING ON SILK USING TANNIN CONTAINING NATURAL DYE”
       K.KATHIROLI, S.PRIYA - Bon Secours College for Women.
       Page No : 278-281
       DOI:09.0014.MSJ.2020.V9I4(s).0086781.1034

 

37. THE IMPACT OF BANK’S E-CORNER SERVICES ON LOWER LEVEL SECONDARY EDUCATORS IN THANJAVUR RURAL AREAS
      Dr. D. Heena Cowsar - Bon Secours College for Women, Thanjavur.
      Page No : 282-290
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1035

 

38. THE IMPACT OF MICROFINANCE ON WOMEN EMPOWERMENT
      Dr. SAFFINA C, M.JAYASEELY -  Bon Secours College For Women, Thanjavur.
      Page No : 291-294
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1036

 

39. A STUDY ON TIME MANAGEMENT ON EMPLOYEE PERFORMANCE AT VKC MILLS PVT. LTD, THANJAVUR
      Dr.S.Sangeeta - Tamil University, Thanjavur.
      Page No : 295-300
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1037

 

40. A STUDY ON TRENDS AND STRATEGIES IN GREEN MARKETING
      RENUKAPRASAD, Dr K. MALA - Bon Secours College Thanjavur, Tamil Nadu
      Page No : 301-305
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1038

 

41. A STUDY ON CUSTOMER PERCEPTION TOWARDS GREEN BANKING PRACTICES AND INITIATIVES WITH SPECIAL REFERENCE TO

      INDUSIND BANK BANGALORE
      Dr. S.OVIYA -  BMS College for Women Bangalore, India.
      Page No : 306-320
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1039

 

42. A STUDY ON CUSTOMER SATISFACTION TOWARDS HP LAPTOP IN THANJAVUR DISTRICT
      S. SWEETY ELIZABETH THANGAM, B.PRIYADHARSHINI - Bon Secours College for Women, Thanjavur
      Page No : 321-328
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1040

 

43. TIME MANAGEMENT ON EMPLOYEE PERFORMANCE
      Dr.S.SANGEETA - Tamil University, Thanjavur.
      Page No : 329-336
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1041

 

44. A STUDY ON WORKERS PARTICIPATION OF EMPLOYEES WORKING IN THE ARUL STRUCTURALS ENGINEERING WORKS AT TRICHY
      Ms.S.JAYALAKSHMI - Bon Secours College for Women, Thanjavur.
      Page No : 337-342
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1042

 

45. AN OPINION STUDY ON CUSTOMER SPENDING THROUGH E-TRANSACTION ON THANJAVUR CITY
      Dr. J.JEYANTHI - Bharathidasan University Constituent College, Nagapattinam.
      Page No : 343-348
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1043

 

46. A STUDY ON EMPLOYEES RETENTION IN RENUGA GARMENT COMPANY AT THIRUPUR
      M.VENANSI SOPIYA - Bon Secours College for Women, Thanjavur.
      Page No : 349-343
      DOI:09.0014.MSJ.2020.V9I4(s).0086781.1044


 

Volume IX Issue IV(S) 2020 - 2